Smart Mall – in-store and personalized marketing

StrayLamb specifically created their own product for retail sector which is based on Bluetooth beacons and unique smartphone application (intelligent and automated customer route tracing and analysing system). Our service is based on the fact that we provide navigation and convenience features to our Customers with our Smartphone application, while serving our clientele within the movement, based on customer profiles set up by us ( gender, age, address, interests) is targeted, personalized marketing activities. We have finished our new revenue channels for our customers.

Advertising options within application

- Push notifications-messaging options
- Favourites: store, offer, product
- Interactive magazine
- Loyalty program

Car finder

- Parking aid (payment functions)
- The application can save the car’s position to easily manage the user back to it

Finding stores via Digital Map

- GPS-like navigation to the location, easy as one, two, three
- Opening hours, availability, current promotions


- Virtual Reality
- Augmented reality
- Social media-shared Bagde
- Achievements and level ups

Customers at the Mall

- Up to date news and information about the shopping centre, stores and their programs and events
- Program and Movie Guide Calendar
- Filter the calendar by categories ( Eg.: programs, children programs and movie calendar)
- Event notification

Full social media integration

Facebook, Twitter and Forsquare integration so that as many people have access to the application and its varoius contents (like-have products, progrms, stores). It’s possible to develop friendly relations and groups within the available application to generate more efficient revenue.

What do we offer?

- In the case of a free on-site survey our collegues quoting immediately a customized offer for your company
- Flexible installation work
- Full maintenance and operation of the undertaking during the service agreement

What is SmartMall Service contained?

- Client needs converting application

- Real-time customer tracking

- Real-time traffic data

- Analysis of the routes and heat map feature

- Detailed reports and statistics

- Displaying interactive map

- Integration options with existing systems

What are the advantages of StrayLamb?

- Integrate with the existing systems
- Predictable monthly costs
- Supporting
- Operation

Our References